How we curate
gtm-hunt is an independent directory of go-to-market tools. It is hand-curated, organized by the job to be done, and biased toward the modern stack. Here is exactly how it works.
Independent — no pay-to-play
No vendor pays to be listed, ranked, or featured. There are no paid placements and no affiliate links that influence what appears or where. If that ever changes, it will be disclosed and walled off from editorial. Rankings are earned, not bought.
Curated, not crowdsourced
Every tool is reviewed and added by hand — there are no open, auto-published submissions. Anyone can suggest a tool or a job-to-be-done via the submit form, but nothing goes live without review. The catalog currently holds 133 tools across 12 categories.
Organized by job, not by label
Tools are mapped to the Hybrid GTM Job Map — four phases (Create → Capture, Engage → Convert, Retain → Expand, Foundation), twelve categories, and the finer jobs beneath them — so you can find a tool by the outcome you're after, not by a marketing category.
Verified signals, not vendor claims
For each tool we record and check, rather than repeat, the facts that matter: the founding year, a coarse pricing tier, and three modern-stack signals — AI-native (built AI-first), MCP(a verified Model Context Protocol server, not just “AI features”), and API-first (real programmatic coverage, not just a data export). We deliberately exclude tools that have shut down or been absorbed, and we flag acquisitions and rebrands.
Biased toward modern — on purpose
Where a category has both, we split it into AI-native and traditional groups and lead with the modern options. The goal is to help you find the 2026 stack, not the 2016 one — while still listing the incumbents you need to know.
Kept current
The GTM tooling market moves monthly. We re-run discovery on a regular cadence, watch for acquisitions and shutdowns, and update flags as products change. Found something wrong or missing? Tell us.